Chance, an orange mackerel tabby and beloved furry friend, has been missing since Christmas 2018. At a loss for what to do next, Chance's owner reached out for advice. The objective was to bring new attention and renewed hope in finding a long lost furry friend.
Solution // The concept for this project is “I'm missing my Chance”. A play on words using the cat's name, the desire to locate him, and the thought time may be running out to bring the kitty home. The use of bright bold colors and large disjointed typography bring attention and illustrate the urgency for finding Chance. Large format posters were created for display on the road, within veterinarian's offices, shelters or local businesses. Postcards are for mailers or to act as a leave behind item.