
rebrand
Ashley's mark blends a modified lowercase 'A' (Goudy Oldstyle typeface) with a modern chair to make the abstract Ashley chair.
modern chair
goudy oldstyle (modified)
Ashley logomark
Ashley's wordmark is Hoefler & Co.'s Gotham Medium. Gotham is a hardworking, modern typeface that provides a solid foundation for the symbol while mirroring the quality of Ashley's furniture.
display headlines
headlines & subheads
body copy & captions
headlines & subheads
Muted and modern, the three colors in the Ashley furniture signature are the primary corporate brand colors. The secondary and tertiary color sets are compliments of the primary colors and are to be used in a supportive role.
The Ashley Furniture brand offers exceptional brand extensions through interior paint, leather care and interior design services.